ENTEK is proud to introduce its new ad campaign. These ads were recently launched and are currently running, in print and online, in leading industry trade publications.

The campaign features a theme of “Why ENTEK Extruders?” and has photos of, and quotes from, real ENTEK employees providing their own answers to that question. The first four ads address key ENTEK attributes including:

• keeping commitments

• customer service

• in-house lab capabilities and support

• consultative sales approach

“We are excited about these new ads,” said John Effmann, Director of Sales and Marketing at ENTEK. “We feel they are unique and do a good job of differentiating ENTEK from its competition.”

While ENTEK manufactures highly technical machinery and equipment, the ads are designed to show the human side of the company. “We know – because our customers have told us – that it’s ENTEK’s people that set the company apart,” said Effmann. “Without them, we would just be another machinery supplier.”

Watch for the new ENTEK ads in upcoming print and online issues of Plastics News, Plastics Technology, Plastics Today and Compounding World.

(published in December 2011 Extrusion Solutions Newsletter)