For Immediate Release
New brand emphasizes company’s commitment to innovation, manufacturing excellence, and outstanding customer service
LEBANON, ORE – March 10, 2014 – ENTEK, the leading world-wide producer of microporous battery separator technology and extruders, has undergone a rebranding that better aligns its visual and web presence with its core competencies and commitment to great products, continuous innovation and customer service.
“We are a world-class, high-tech manufacturer with a 30-year history of designing and producing best-in-class battery separators and extruders sold worldwide,” said Kirk Hanawalt, co-owner of ENTEK. “This rebranding allows us to be seen and heard as the market leader that we are, and positions us for continued growth in new, emerging markets.”
ENTEK’s lead-acid battery separator technology provides industry leaders with reliable high-quality products for automobile SLI (starting, lighting and ignition), automobile start-stop, golf cart, and industrial applications; its lithium-ion separators are designed for rechargeable lithium batteries in portable electronics and vehicles as well as disposable lithium cells.
The company’s world-class co-rotating twin screw extruders and systems are used not only to manufacture a wide range of goods from compounding colors and masterbatch formulations, food products, decking materials and medical applications, but also its own separator products.
The company’s new brand logo is a forward-looking stylized, “e” in dark orange next to the word ‘ENTEK” in dark brown. The new logo will appear on all company stationery, apparel and signage, replacing the former red, white and blue design that was used for many years. The rebranding also brings together with one common look and feel ENTEK’s three operating divisions – manufacturing of high tech membrane battery separators for lead acid and lithium ion batteries, and the design and manufacture of extrusion machinery – under one single Internet presence – www.entek.com.
About ENTEK
For more than 30 years, ENTEK has been an innovator and leading world-wide designer and producer of microporous battery separators for lead-acid and lithium batteries. Its technology is used in lead-acid batteries for automobiles, golf carts and industrial applications and rechargeable lithium-ion batteries and disposable lithium cells. ENTEK also manufactures turnkey production extrusion systems, twin-screw extruders, and components. It is a leading supplier of extrusion technology for natural fiber-plastic composites, pelletizing, custom compounding, specialty sheet lines, food and medical applications. ENTEK is headquartered in Lebanon, Oregon USA, with facilities in the United Kingdom. Its products are sold through its sales offices and distributors worldwide. For more information, visit www.entek.com